AI-Powered Course Creation Platform
OnlineCourses.ai — a SaaS platform helping course creators design, launch, and scale online learning funnels.
Project overview
OnlineCourses.ai turns a short guided interview about a course creator's product into a complete, ready-to-launch marketing funnel: a landing page, a sales page, a thank-you page, ad copy, a curriculum outline, and FAQ content, all AI-generated from the creator's own answers rather than a blank template. Our team designed the full experience, from account creation and subdomain claiming through the guided product questionnaire, AI content generation, and the funnel management dashboard where creators manage every project they've built.
The challenge
Course creators are experts in their subject, not in marketing funnels — writing a landing page, a sales page, ad headlines, objection-handling copy, and a curriculum outline from scratch is its own full skill set most of them don't have and can't afford to outsource for every launch. The product had to turn a short conversation about the creator's own product into professional funnel copy automatically, without the result reading like generic AI filler — and it had to work for wildly different products, from a hiking course to a running program to a photography class, using the same underlying question flow.
The approach
- Designed a step-by-step wizard showing AI output progressively, with inline edit capabilities
- Designed a unified canvas metaphor with contextual side panels for the funnel builder
- Designed a simplified analytics dashboard with plain-language metrics
How a creator actually builds a funnel
After creating an account, a new user completes a short three-step setup — account created, password set, and a unique subdomain claimed for their funnel (with a clear warning that the subdomain can't be changed later) — before ever touching the questionnaire.
- Pick a product type — the starting point that tailors every question that follows to what's actually being sold.
- Answer a guided interview — roughly a dozen questions in sequence (tracked as "Question 11 of 12" style progress), covering the product's name, what it teaches, its key benefits, how the customer feels about their problem, common objections to buying, the curriculum, the guarantee, and the questions customers usually ask.
- Watch it generate — a visible progress state ("Hang tight! We're putting a new spin on your answer...", with a segments-remaining countdown) while the AI turns those answers into real funnel copy.
- Review, regenerate, or confirm — every generated section — pre-headline, headline, sub-headline, page copy — can be individually regenerated or updated before the creator confirms it.
The result is a full page set — landing page, sales page, thank-you page — that can go live immediately, and every funnel a creator builds is saved to a My Projects dashboard where it can be renamed, saved, or reopened for edits later.
What the platform actually does
- AI-generated marketing funnels. A guided ~12-question interview about the creator's product is turned into complete landing page, sales page, and thank-you page copy — not a fill-in-the-blank template.
- Section-level regeneration. Every individual piece — pre-headline, headline, sub-headline, page copy — can be regenerated or manually updated on its own rather than forcing a full do-over.
- Custom subdomain per funnel. Each creator claims a unique subdomain for their funnel during setup, made clear as a one-time, permanent choice.
- Multi-product support. The same guided flow generates working funnels for very different products — the real examples on file span a beginner hiking course, a marathon-training program, and a digital photography course — by adapting entirely to the creator's own answers.
- Project dashboard. Every funnel a creator builds lands in a My Projects list, with rename and save actions and a timestamp, so a creator managing several products or launches can find and reopen any of them.
- Objection and FAQ generation. Beyond headlines, the AI produces objection-handling copy ("what's the main objection to purchase?") and a customer FAQ section from the creator's own answers about their product.
- Subscription upgrade path. Additional funnel types and capacity sit behind an Upgrade prompt, shown contextually as a creator explores features like building apps or additional funnel categories.
A note on the technical stack
No specific frontend or backend framework is visible or named anywhere in the interface, so rather than guess, here's what's actually verifiable: an AI text-generation engine that produces original landing page, sales page, and ad copy from structured user answers, with individual sections regeneratable independently; a subdomain provisioning system that issues each creator a unique, permanent URL for their funnel; a multi-page publishing pipeline that takes generated copy live as an actual landing/sales/thank-you page set; a projects dashboard with save and rename actions; and a subscription/upgrade gate controlling access to additional funnel types. Those are the functional building blocks we can speak to with confidence, rather than naming frameworks we can't confirm from the interface alone.
Key screens designed
Final result
MVP shipped in 6 months. The platform targets course completion rates of 60% or higher and funnel conversion rates of 20% or higher.
